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Arte Madí Photomontage

  • Kind of Object:
    Photomontage
  • Name:
    Arte Madí Photomontage

    Word Count: 3

  • Alternative Names:
    Madí Madí, Ramos Mejía, 1947 «M» Fotomontaje Madí
  • Creator (Person):
    Grete Stern
  • Year Start:
    1947
  • Year End:
    1947
  • Known addresses in Metromod cities:

    Obelisk,Av. 9 de Julio and Av. Corrientes, Buenos Aires.

  • Language:
    Spanish
  • City:
    Buenos Aires (AR)
  • Introduction:

    Conceived in 1947 as the logo of the Arte Madí group, this photomontage was devised by two masters of the Argentinian avant-garde, Gyula Kosice and Grete Stern.

    Word Count: 26

  • Content:

    Conceived in 1947 as the logo of the Arte Madí group, this photomontage was devised by two masters of the Argentinian avant-garde, Gyula Kosice and Grete Stern. At that time, most of the members of the group had been exhibiting together for two years. The first show put on by the group, then called Arte Concreto Invención, was held at the home of Enrique Pichón Rivière, a Swiss-born psychologist from a French family; the second show took place at Grete Stern and Horacio Coppola’s house. One year later, Kosice left the Arte Concreto Invención group and, together with the Uruguayans Rhod Rothfuss and Carmelo Arden Quin, founded Arte Madí, a major avant-garde movement in Argentina, whose manifesto was read to the public at Galería Van Riel in 1946. Kosice asked the German photographer Grete Stern to help him with the design of the logo for Arte Madí. In the image, against a cityscape background with the obelisk, the city's emblem, in the centre, Stern spelled out the artistic group's name by adding three-dimensional letters (A+D+I) next to the M (taken from the advertisement). In his memoirs, Kosice describes the process and photomontage:
    “On [the intersection of] Avenida 9 de Julio and [Avenida ]Corrientes there was a huge illuminated sign advertising Movado watches. It consisted of large vertical letters outlined by lines of neon tubes. Grete and I managed to climb up to the terrace of the building to which the sign was attached and photograph the large initial M against the background of the obelisk. Then we made a photomontage in which we added the three remaining letters in a smaller size. In this way the word Madí with a capital M was formed against the unmistakably porteño background of the obelisk, as if testifying to the Río de la Plata affiliation of the movement we were developing.
    The initial idea had been to photograph the advertising poster at night to take advantage of the luminosity of the neon tubes, but Grete did not have the appropriate photographic technology at the time.
    Nevertheless, the linear dance of the thin neon tubes remained in me as a powerful resonance. That same year it occurred to me to use them as material for a linear sculpture. At that time, I was making linear sculptures with articulated metal strips, so why not use a material that could carry light by itself and incorporate the magic of light into the work?
    This is how the first neon gas sculptures were born. It was the first time in the art scene that this material was used for a work, so I can't fail to stress the importance that this event had (and has) for me.” (Kosice 2010)
    Indeed, from 1946, Gyula Kosice was creating vanguardist works. He was a pioneer in using water and neon gas in artistic works. His concrete and non-figurative art count with hydraulic, kinetic and luminal sculptures.

    Word Count: 491

  • Signature Image:
    Grete Stern, Photomontage for Madí, Ramos Mejía, Argentina, 1946–47, Gelatine silver print, 59.8 x 49.4 cm. (via Wikimedia Commons, © The Estate of Horacio Coppola/Galería Jorge Mara • La Ruche, Buenos Aires).
  • Bibliography (selected):

    Bertúa, Paula. “Devenires de una artista migrante: el destino argentino de Grete Stern.” Revista de Historia Bonaerense, year XXIII, no. 46, 2017, pp. 6–14, https://historiamoron.files.wordpress.com/2017/11/revista46parawpfinal.pdf. Accessed 2 March 2021.

    Tell, Verónica. “Grete Stern, Madí – Fotomontaje.” Fundación MALBA, Colección Online, https://coleccion.malba.org.ar/madi-ramos-mejia/. Accessed 2 March 2021.

    Word Count: 53

  • Archives and Sources:

    Kosice, Gyula. Kosice. Autobiografía. Ed. Asunto Impreso, 2010.

    Word Count: 8

  • Acknowledgements:

    Max Pérez Fallik (Museo Kosice).

    Word Count: 6

  • Author:
    Laura Karp Lugo
  • Depicted objects:
    Obelisk
  • Depicted sites:

    Obelisk,Av. 9 de Julio and Av. Corrientes, Buenos Aires.

  • Metropolis:
    Buenos Aires
  • Entry in process:
    no
  • Laura Karp Lugo. "Arte Madí Photomontage." METROMOD Archive, 2021, https://archive.metromod.net/viewer.p/69/2950/object/5140-11020231, last modified: 12-05-2021.
  • Grete Stern
    Photographer

    Grete Stern is one of the photographers that represent modern photography in Argentina. Her house in Ramos Mejía was a meeting place for local and foreign artists and intellectuals.

    Word Count: 30

    Grete Stern, Autorretrato, 1943, photograph, 21,9 x 30,5 cm. Museo Nacional de Bellas Artes, Buenos Aires (© The Estate of Horacio Coppola/Galería Jorge Mara • La Ruche, Buenos Aires).
    Grete Stern, Photomontage for Madí, Ramos Mejía, Argentina, 1946–47, Gelatine silver print, 59.8 x 49.4 cm. (via Wikimedia Commons, © The Estate of Horacio Coppola/Galería Jorge Mara • La Ruche, Buenos Aires).Grete Stern, María Elena Walsh, 1947, photograph, 24,5 x 20,5 cm. Museo Nacional de Bellas Artes, Buenos Aires (via Wikimedia Commons, © The Estate of Horacio Coppola/Galería Jorge Mara • La Ruche, Buenos Aires).
    Buenos Aires
    Gyula Kosice
    SculptorPoet

    Born in Kosice (Slovakia), the four-year-old future artist Gyula Kosice reached Buenos Aires by ship in 1928. He forged ties of friendship with Grete Stern, Horacio Coppola and other artists.

    Word Count: 29

    Gyula Kosice in his workshop, Fundación Kosice, Buenos Aires (© Fundación Kosice, Buenos Aires).
    Gyula Kosice and his work, Fundación Kosice, Buenos Aires (© Fundación Kosice, Buenos Aires).Gyula Kosice, Pintura Madi A-3, 1946, 64 x 39 cm. Museo Nacional de Bellas Artes, Buenos Aires.Gyula Kosice, Pintura Madí - Círculo Celeste, 1946, varnish on canvas, 89 x 68 cm. Museo Kosice, Buenos Aires (Photo: Max Pérez Fallik, © Fundación Kosice, Buenos Aires).Gyula Kosice, Sobre Relieve, 1948, neon gas, 65 x 37,5 x 17 cm. Museo Nacional de Bellas Artes, Buenos Aires (Photo: Max Pérez Fallik, © Fundación Kosice, Buenos Aires).Gyula Kosice, Homenaje a Moholy Nagy, 2009, moving water, neon gas, moving LED light, Plexiglas, Museo Kosice, Buenos Aires (Photo: Max Pérez Fallik, © Fundación Kosice, Buenos Aires).Gyula Kosice, Gota de Agua Móvil con LEDS, 2012, moving water, moving LED light, plexiglass, 71 x 52 x18 cm. Private collection (Photo: Max Pérez Fallik, © Fundación Kosice, Buenos Aires).
    Buenos Aires
    Horacio Coppola
    FilmmakerPhotographer

    Born in Buenos Aires, Horacio Coppola is one of the photographers who represent modern photography in Argentina.

    Word Count: 17

    Horacio Coppola, "Nocturno. Calle Corrientes desde Reconquista hasta Plaza de la República (centro)", in Buenos Aires 1936: Cuarto centenario de su fundación. Visión fotográfica. Municipalidad de la Ciudad de Buenos Aires, 1936 (via Wikimedia Commons).
    Horacio Coppola, "Bar Madrid sobre la Avenida de Mayo", in Buenos Aires 1936: Cuarto centenario de su fundación. Visión fotográfica. Municipalidad de la Ciudad de Buenos Aires, 1936 (via Wikimedia Commons).Horacio Coppola, "Plaza de la República. Fiesta de la Bandera (Centro)", in Buenos Aires 1936: Cuarto centenario de su fundación. Visión fotográfica. Municipalidad de la Ciudad de Buenos Aires, 1936.Horacio Coppola, "Liquidación en una casa de trajes, Buenos Aires, esquina de Bartolomé Mitre y Maipú en 1936", in Buenos Aires 1936: Cuarto centenario de su fundación. Visión fotográfica. Municipalidad de la Ciudad de Buenos Aires, 1936 (via Wikimedia Commons).Horacio Coppola, "La Avenida Corrientes, recientemente ensanchada sobre su lado sur. Vista desde la cuadra del 1200 hacia el oeste", in Buenos Aires 1936: Cuarto centenario de su fundación. Visión fotográfica. Municipalidad de la Ciudad de Buenos Aires, 1936 (via Wikimedia Commons).
    Buenos Aires
    Obelisco
    MonumentBuilding

    The Obelisk is undoubtedly the most well-known emblem of the city; it was built by architect Alberto Prebisch in 1936 for the 400th anniversary of the founding of Buenos Aires.

    Word Count: 29

    Horacio Coppola, "Plaza de la República. Fiesta de la Bandera (Centro)", in Buenos Aires 1936: Cuarto centenario de su fundación. Visión fotográfica. Municipalidad de la Ciudad de Buenos Aires, 1936.
    Buenos Aires