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New Book Co.

  • This bookstore was a hub for Bombay's creatives and intellectuals.
  • New Book Co.
  • Publishing HouseBook Shop
  • This bookstore was a hub for Bombay's creatives and intellectuals.

    Word Count: 10

  • The first and leading bookstore and publisher in Bombay, the New Book Co. Pvt. Ltd. in the Kitab Mahal, was owned by the Taraporevala family. D.B. Taraporevala & Sons, the “treasure house of books” (The Times of India, 19 November 1936, 3), was the most famous book wholesalers in Bombay. It was a hub not only for international literature, foreign periodicals and newspapers, illustrated magazines and pictures, postcards and art publications, but also for artists themselves. D.B. Taraporevala & Sons even offered temporary exhibition space when Bombay lacked galleries. The company was founded as a bookseller, newsagent and stationery dealer at 190 Hornby Road in 1864. In 1936 they ran the bookstore at 210 Hornby Road, with a branch in the Taj Mahal Hotel at Apollo Bunder to serve an elite Indian and high-class foreign clientele. Among many other titles, the New Book Co. published Ernst N. Schaeffer's guidebook to the city: Pictorial Bombay.

    Word Count: 149

  • Kitab Mahal, Hornby Road, Fort, Mumbai (192 Dr. Dadabhai Naoroji Road, Kitab Mahal, Mumbai, Maharashtra 400001, India)

  • Advertisement for the New Book Co., 1936 (Private Collection Rachel Lee).
  • Advertisement for Taraporevala's, 1936 (Private Collection Rachel Lee).
  • Dalmia, Yashodhara. The Making of Modern Indian Art: The Progressives. Oxford University Press, 2001.

    Paper Jewels. “Bird’s-Eye View (Bombay).” Paper Jewels. Postcards from the Raj, Accessed 11 July 2021.

    Schaeffer, E.N. Pictorial Bombay. New Book Co., [1936].

    Word Count: 40

  • Private Archive Margit Franz, Sinabelkirchen

    The Times of India [Mumbai] Archive on ProQuest, via Staatsbibliothek zu Berlin: Accessed 30 June 2021.

    Word Count: 23

  • Margit Franz; Rachel Lee
  • 1864
  • Bombay
  • No
  • Margit Franz; Rachel Lee. "New Book Co.." METROMOD Archive, 2021,, last modified: 21-09-2021.
  • Ernst N. Schaeffer
    JournalistPhotojournalistTour GuideEditorRadio ModeratorNewspaper Correspondent

    In exile Ernst Schaeffer diversified his journalistic practice and developed an understanding of Bombay through walking the city streets, taking on street-level-photography and photojournalism.

    Word Count: 24

    Pictorial Bombay

    The guidebook Pictorial Bombay is a light-hearted portrayal of Bombay and its inhabitants as seen by an outsider, the German emigrant Ernst Schaeffer, through photos and texts in 1936.

    Word Count: 28